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Introduction
Straight Edge Landscaping ("Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. Your use of our website is also governed by our Terms of Service.
By using our website or services, you consent to the data practices described in this policy. If you do not agree with these practices, please do not use our website or services.
Information We Collect
Personal Information You Provide
We may collect personal information that you voluntarily provide when you:
- Request a quote or estimate
- Contact us via phone, email, or contact form
- Schedule a consultation or service
- Sign up for our newsletter or promotions
- Leave a review or testimonial
This information may include: name, email address, phone number, mailing address, property address, project details, and payment information.
Information Collected Automatically
When you visit our website, we automatically collect certain information about your device and browsing activity, including:
- IP address and approximate geographic location
- Browser type and version
- Operating system
- Device type (desktop, mobile, tablet)
- Pages visited and time spent on each page
- Referring website or source
- Date and time of visits
Our website is hosted by Vercel Inc. Like any web server, Vercel’s servers receive your IP address, browser and device details, the page you ask for and the time of each request, and keep them in server logs for a limited time to run, secure and troubleshoot the website.
Information you send us
When you send a form on the Site, we receive what you enter: name, phone, property address, service, budget, project details and text messages. With it, the Site records when and from which page you sent it, how long the form took to fill in (a spam check), the consent wording you were shown, your IP address and the approximate location derived from it (such as city, region and postal code), and your browser and device type. We use this to answer your request.
When you call, text or email us, we receive your phone number or email address and what you tell us.
If a submission can’t be delivered to us, a copy is emailed to the company that builds and maintains the Site for us, so it can still reach us and the problem can be fixed.
Email delivery
Form submissions reach us by email, sent through Resend, an email delivery service. Resend handles each message only to deliver it, and keeps delivery records for a limited time.
Our record of form submissions
A copy of each form submission is also kept for us by the company that builds and maintains the Site, so a request is never lost if an email fails. It holds what you entered and the details listed above. What you entered and your IP address are encrypted, and only that company can open them.
We keep each submission for 5 years. A monthly job then deletes it in full, so a submission can be kept up to a month longer.
Our customer management software (Jobber)
When you request a quote, we also create a client record and a service request for you in Jobber, the software we use to schedule work, send estimates and invoices, and keep customer records. It holds the name, phone number, property address, service, budget and project details you sent us. Jobber processes this information for us as our service provider, under its own privacy policy.
Text messages
If you agree to receive text messages from us, we use your mobile number to send the messages you agreed to, about requests, estimates, scheduling, appointments and reminders. Reply STOP to stop them at any time, or HELP for help.
We don’t sell or share mobile phone numbers, text-messaging opt-in data or consent with third parties or affiliates for their marketing or promotional purposes. The sharing described in this policy excludes text-messaging opt-in data and consent. Service providers that send messages for us receive your number only to deliver them.
Spam and fraud protection (Google reCAPTCHA)
We use Google reCAPTCHA to protect our forms from spam, fraud and abuse. When you start filling in a form, the Site loads reCAPTCHA, which collects information about your device, your browser and how you use the page (such as hardware and software details, your IP address, and mouse, touch and keyboard activity) and sends it to Google to judge whether a person or an automated program is using the form. It may set or read a Google cookie for this. reCAPTCHA runs in the background and doesn’t ask you to solve a puzzle.
Google processes this information for us, only for security, fraud and abuse prevention. We keep the result of the check with your submission, and we may reject or review submissions that look automated.
How you found us
To learn which marketing brings people to us, the Site saves a few details in your own browser. On your first visit it saves the page you arrived on, the website that sent you (if any) and the time. When a later visit comes from an ad, from a link with campaign tags, or from another website, it saves the same details for that visit too. Those details include the campaign tags in the link (such as utm_source and utm_campaign) and the ad click identifiers that ad networks add to links (such as Google’s gclid, gbraid and wbraid, and those from Microsoft, Meta, TikTok, LinkedIn and X).
These are kept in your browser’s local storage under sel_first_touch, sel_last_touch and sel_sticky_click_ids, and ad click identifiers also in a first-party cookie named sel_sticky_click_ids. They expire after 90 days. The first page of each visit is kept in session storage under sel_session_landing, which your browser clears when you close the tab. The Site also reads the Google Analytics and Google Ads cookies already in your browser (_ga, _ga_<ID>, _gcl_aw and _gcl_gb) for their visitor, visit and ad-click identifiers.
None of this leaves your browser unless you send a form. Then it’s attached to your submission, with your screen and window size, time zone and language, so we know how you found us. We use it only to measure our own marketing, not to show you ads. Clearing your browser’s site data removes it.
Google Analytics
We use Google Analytics, a Google service, to understand how people use the Site. On the live Site, Google’s tag collects the pages you view, the website that sent you, your device, browser, screen size and language, and your approximate location, which Google works out from your IP address without storing the address. It also records what you do on the Site: Google’s own measurements (such as page views, scrolling, clicks on links to other websites and file downloads) and ours (taps on our phone, email, text and map links, clicks on buttons toward a quote or contact, starting, moving through or getting an error on a form, opening a question or a gallery item, and pages that aren’t found). Our events record where on the page something happened, never what you type. The tag sets first-party cookies (_ga and _ga_<ID>) that give your browser a random identifier, so visits can be counted.
When you send a form, our server also tells Google Analytics that a request came in: which form, what kind of request, a random reference number, and the Google Analytics identifiers of your browser and visit. We never send Google your name, email address, phone number, street address or message.
Google signals and ad personalization are off, so Google Analytics data from the Site isn’t used for advertising or to build ad audiences.
Google processes this data for us. We keep it for no more than 14 months. Google explains its part in How Google uses information from sites or apps that use its services. You can block Google Analytics on every website with Google’s opt-out browser add-on.
Your analytics choices
Google Analytics is on by default. You can turn it off for this browser below. We save your choice in this browser’s local storage (sk_analytics_choice) and apply it on every visit. With analytics off, Google’s tag is told not to set or read its cookies (Google Consent Mode). Google may still receive basic signals, such as that a page was viewed, without cookies or an identifier that recognizes your browser. The Site also stops reading the Google Analytics cookies, so when you send a form, our server’s notice to Google Analytics carries a one-time random identifier instead of your browser’s.
If your browser sends a Global Privacy Control signal, we treat it as an opt-out of advertising uses of your data (ad storage, ad user data and ad personalization). It doesn’t turn analytics off by itself; use the choice below for that.
Vercel Web Analytics
We also count visits with Vercel Web Analytics, from our hosting provider. It records the page, the website that sent you, parts of the page address, your approximate location (country, region and city) and your device type, operating system and browser. It uses no cookies: Vercel tells visits apart with a code computed from the request, which it discards after 24 hours, and the data isn’t tied to you or your IP address. We see only totals.
How We Use Your Information
We use the information we collect for various purposes, including to:
- Provide, maintain, and improve our services
- Respond to your inquiries and provide customer support
- Process and fulfill service requests
- Send you quotes, estimates, invoices, and payment confirmations
- Communicate with you about appointments, project updates, and service reminders
- Send marketing and promotional communications (with your consent)
- Analyze website usage and improve user experience
- Protect against fraud and unauthorized activity
- Comply with legal obligations
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. For customer records related to completed projects, we typically retain information for seven (7) years for warranty and tax purposes. Form submissions and analytics data are kept for the periods described above.
Data Security
We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security. Please don’t send sensitive information such as Social Security, bank or card numbers through our website forms or by email.
Your Rights and Choices
You have certain rights regarding your personal information:
- Access: You may request a copy of the personal information we hold about you.
- Correction: You may request that we correct inaccurate or incomplete information.
- Deletion: You may request that we delete your personal information, subject to certain exceptions.
- Opt-out: You may opt out of receiving marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly, and out of text messages by replying STOP.
To exercise these rights, please contact us using the information provided below. We’ll confirm your identity before we act on a request, and respond within the time the law requires. If we turn down your request, you can appeal by replying to our answer; if we turn down the appeal, you may contact your state attorney general. We won’t treat you differently for using these rights.
Do Not Track and Global Privacy Control
Some browsers have a “Do Not Track” setting. There’s no agreed standard for it, so our website doesn’t respond to it. We do act on Global Privacy Control signals, as the Google Analytics section explains.
Third-Party Links
Our website may contain links to third-party websites or services that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of any third-party sites you visit.
Children's Privacy
Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately so we can delete such information.
California Privacy Rights
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your personal information, and the right to opt out of the sale of your personal information. We do not sell personal information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. Your continued use of our website or services after any changes constitutes acceptance of the updated policy.
Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
Straight Edge LandscapingPhone: 512-905-7896
Email: straightedgelandscapingatx@gmail.com